• MailChimp
  • HubSpot
  • SalesForce
  • Marketo
  • Campaign Monitor
  • IBM Watson / Silverpop
  • Sendgrid
  • Constant Contact
  • Blueshift
  • Braze
  • MailGun

Select a E-mail provider to display the snippets

Mailchimp snippets

Variable: Code:
First Name: *|FNAME|* Preview
Last Name: *|LNAME|* Preview
Unsubscribe: *|UNSUB|* Preview

SalesForce / Pardot / Exact Target snippets

Variable: Code:
First Name: %%first_name%% Preview
Last Name: %%last_name%% Preview
Unsubscribe: %%unsubscribe%% Preview

HubSpot snippets

Variable: Code:
First Name: {{ contact.firstname }} Preview
Last Name: {{ contact.lastname }} Preview
Unsubscribe: {{ unsubscribe_link }} Preview

Marketo snippets

Variable: Code:
First Name: {{lead.First Name}} Preview
Last Name: {{lead.Last Name}} Preview
Unsubscribe: {{system.unsubscribeLink}} Preview

Campaign Monitor snippets

Variable: Code:
First Name: [firstname,fallback=your content here] Preview
Last Name: [lastname,fallback=your content here] Preview
Unsubscribe: <unsubscribe> Preview

Campaign Monitor snippets

Variable: Code:
First Name: %%FirstName%% Preview
Last Name: %%LastName%% Preview
Unsubscribe: None...

Campaign Monitor snippets

Variable: Code:
First Name: -firstName- Preview
Last Name: -lastName- Preview
Unsubscribe: [Unsubscribe] Preview

Constant Contact snippets

Variable: Code:
First Name: {First Name} Preview
Last Name: {Last Name} Preview
Unsubscribe: Unsubscribe {recipient's email} Preview

Blueshift snippets

Variable: Code:
First Name: {{user.firstname}} Preview
Last Name: {{user.lastname}} Preview
Unsubscribe: {{unsubscribe_link}} Preview

Braze snippets

Variable: Code:
First Name: {{${first_name}} Preview
Last Name: {{${last_name}} Preview
Unsubscribe: {{${set_user_to_unsubscribed_url}}} Preview

MailGun snippets

Variable: Code:
First Name: %recipient_fname% Preview
Last Name: %recipient_lname% Preview
Unsubscribe: %unsubscribe_url% Preview